Submitted by Greg Royal on Wed, 07/25/2007 - 10:29am.
Barry Sullivan talks to Computer Reseller News about Unified Commnications. Here is my quick take:
There's certainly a lot of competition in the market. We're No. 1 and we only have 25 percent share, so it's still pretty fragmented. There's huge change going on in the industry as well.
He means 25% of the IP PBX market according to Synergy Research. And by the way IP PBX is not unified communications, UC needs an IP PBX but lives in the telephony application services layer.
And then people want to know, "well, which horse should I pick?" What we say to them is, "Look, you've got to build a platform and then leave yourself the flexibility and the openness so you can make choices in the future about which way you want to go, so go standards-based." Our view is that the network is the platform because it gives you the flexibility in the future not to be locked into a particular device, or a particular operating system.
He obviously means Cisco Network infrastructure which has something like 66% of the networking market but he should ALSO mean IP PBX platforms with the advent of SIP are busily being standardized which leaves the value in the application services layer.
hey want Cisco and Microsoft to work together on interoperability, so we've done a lot of that in terms of launching Cisco voice sessions from a Microsoft instant messaging client. Obviously our unified messaging products are deeply integrated with Exchange and Outlook and so on, so that's the No. 1 thing we hear, and the No. 1 impact. So we've got to, with Microsoft, do a lot of work on interoperability. That's been going on now in earnest for about 18 months.
Yep they want Microsoft Office integrated into the Cisco phone system. Also from my discussions the issue of a Microsoft PBX actually does not come into the conversation, this is the major issue.
....what device they have, whether it's a desk phone, a mobile phone, a smart phone; independent of what operating system their on, whether they're on Mac or Windows or Linux ... So openness and interoperability are a very important part of our strategy here with unified communication....
Yep absolutely....
Sometimes journalists get ahead of themselves looking for conflict that doesn't exist or to make things more than there really is. As I always say, the truth is in the middle. I would very much like the LCS server 2007 to be released so that we can get back to the business of building compelling solutions for ip communications. What Cistera does on a day to day basis is deliver solutions that drive hard ROI for business communications, things like Event Alerting and notification for government, education and healthcare, compliance and quality assurance systems for financial services and customer interaction environments.
I have a suspicion that click to call, more softphones, IM integration are important only upto the point that they support core hard ROI business problems such as improving response times for emergency services or allowing a business to meet its compliance needs. Other than that businesses are going to take their time implementing.
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